Chupa Chups has been distributed by the Perfetti van Mella group in over 170 countries around the world. There are about four and a half billion Chupa Chups consumed every year around the world.

Chupa Chups is the most famous Spanish brand in the world, belonging to Perfetti Van Melle (PVM). There are up to 90% of people in the world who can acknowledge this brand. The origin of this brand is from Spain though Perfetti Van Melle is a Dutch and Italian conglomerate. With Chupa Chups, everything is simple, just adding a plug is enough to make new products. Simplicity and utility are considered as the biggest value of this brand, a product that everyone can own and use. The price is so affordable. It was originally and firstly designed with children in mind, but gradually conquer the adults with the slogan “Lifeless serious”.